Ford BlueCruise & Vision Pro
As Creative Technology Expert at Ford Motor Company, I prototyped revolutionary automotive experiences including multiple BlueCruise apps for dealer test drives and pioneering Apple Vision Pro applications that showcase the future of driving technology.
Key Achievements
Pushing the boundaries of automotive technology with cutting-edge mobile and AR/VR development
BlueCruise Prototypes
Prototyped multiple BlueCruise apps to help customers test drive and experience hands-free technology at dealers
Vision Pro Pioneer
Created immersive Apple Vision Pro experiences for automotive education
Creative Technology
Led skunk works projects pushing boundaries of automotive tech
Process Improvement
Led Process Improvement Team optimizing engineering workflows
Technical Architecture
Project Overview
BlueCruise Prototypes: Prototyped multiple BlueCruise applications that helped customers experience and test drive Ford's hands-free driving technology at dealerships, integrating advanced automotive APIs with intuitive iOS design patterns.
Vision Pro Experiences: Pioneered immersive Apple Vision Pro applications demonstrating BlueCruise technology, creating educational experiences that showcase the future of autonomous driving.
Creative Technology Leadership: Led skunk works projects exploring emerging technologies and their applications in automotive contexts, driving innovation at one of America's most iconic companies.
Technology Stack
BlueCruise Prototypes in Action
Interactive demonstrations of the BlueCruise dealer experience prototypes
Interactive Dealer Experience
Multiple prototype applications designed to help customers understand and experience Ford's BlueCruise hands-free driving technology during dealership visits, featuring intuitive interfaces and real-time demonstrations.
CES Las Vegas Innovation Showcase
Team trip to CES showcasing Ford's latest automotive technology innovations
Team Innovation at the Sphere
Our Ford team at the iconic Sphere in Las Vegas during CES, where we showcased groundbreaking automotive technologies including BlueCruise and Apple Vision Pro integrations. This annual pilgrimage to the world's largest tech conference allowed us to demonstrate Ford's commitment to innovation and connect with technology partners shaping the future of mobility.
Professional Impact
At Ford Motor Company, I contributed to the advancement of automotive technology through innovative mobile applications and cutting-edge AR/VR experiences. My work on BlueCruise and Vision Pro applications represents the intersection of traditional automotive excellence with emerging technology platforms.